Internet Presence / Websites

Vital for Business

A business must have an effective, on-target Internet Presence to thrive. An Internet Presence is much more than a Web site—it encompasses a business strategy that spans information exchange (including advertising and customer contact) to public branding to e-commerce and on-line revenue.

For businesses which need a new on-line presence, BP can develop a strategy and customized Web site "from scratch." We can also renovate existing site(s), and assist in exploring exciting enhancements, including a multi-pronged approach into on-line marketing and e-commerce.

Information Design

BP has exceptional expertise in relational information design, which is a huge component of properly structuring websites. This encompasses how information is situated from a number of int eractive perspectives—technical structure, marketing, delivery, ease-of-use, density, and accessibility, to name a few. We can coordinate the details of large, dynamic sites with dense content, assuring a well-designed site from the backend as well as a visitor experience which is fluid and intuitive.

Our development team is also able to literally synthesize much of the content your business or organization may need, freeing you to devote your attention to your business. These elements together bring a highly unique lens through which we develop online assets, one which is usually very different from other firms.

Completely Customized

Everything we do is customized and tailored both in design and scalability to the business. Our designs are functional, eye-catching, professional, and match the business's markets, purposes, and vision.

We place an emphasis on the creative process, which involves our client to whatever level they wish. We can create suggested prototypes based on initial consultation, or we can build upon inspirations our clients have envisioned. We can also seamlessly incorporate an existing brand identity (perhaps already established in the firm's traditional print pieces such as brochures, business cards, and the like), or we can design or update a business's logo and brand identity strategies as part of the process.

Fully Integrated, Fully Scalable

We approach the building of an on-line presence as a unified, crucial part of the business. We also understand that every client is unique (we do not believe in "one- size-fits-all" approaches).

We develop online asset strategies that not only place our client's products and services on-line, but interface with outbound digital marketing. Targeted is much more precise, and the ensuing analytics assure that there is much greater potential to hone specific strategies for increasing revenue.