Course Facilitator


Shoaib has been around on the Pakistani corporate horizon for 40 years! For 34 of these 40 years, he had a versatile and diversified career in various functional, technical and general management positions with the top MNCs in the country like Corning Glass, Philips, Glaxo, Reckitt & Colman, Reckitt Benckiser, Coca-Cola and GlaxoSmithKline. He has also been associated with two leading national organizations, Haleeb Foods and Millat Tractors. For the last 6 years, he has been working as a Business & Management Consultant and a Corporate Trainer.

He is one of the very few business leaders in Pakistan having sound experience of working in numerous diverse industries that manufacture products such as Glass & Glass derivatives, Incandescent & Tubular Lamps, Consumer Durables, Pharmaceuticals, Fast Moving Consumer Goods including Household Consumer Goods & Insecticides, Dairy Products including Liquid & Powder Milk, Cream, Yoghurt, Cheese, & Fruit Juices, Farm Tractors & Implements, Generators & Forklift Trucks, Carbonated and Non-carbonated Beverages, to name a few.

Shoaib has worked and led all functions that are encompassed in the broader category of Technical Operations such as Projects Management, Engineering & Maintenance, Production Management, Vendor Development & Contract Manufacturing Management, Procurement, Warehousing & Logistics Management, Demand Management, Quality Management, Integrated Supply Chain Management and rounding it all off with General Management.

Shoaib is passionate about development of human resources and has extensive experience of successfully and effectively training & developing hundreds of company executives at all levels – from senior managers to front line supervisors, management trainees and internees. He regularly conducts public as well as in-house training programs and workshops.

Workshop Overview


This workshop will explore how Supply Chain Strategy & Network Design supports the overall business strategy & the customer value proposition. Analysts claim that 80% of supply chain cost is predetermined in the design of the product and supply chain network. Given the significant business impact driven by such a fundamental decision as how a supply chain is designed, this program aims to equip the participants with the concepts, knowledge, and tools to revisit their supply chain network design decisions to ensure that they optimally balance the various costs involved in providing the level of customer service required by the overall business strategy.

Supply chain network design is the practice of locating and rationalizing the facilities within the supply chain, determining the capacity of these facilities, determining how to source demand through the network and selecting modes of transportation in a manner that provides the required level of customer service at the lowest cost.

Workshop Objectives

  • Educate in the principles of network design, resource sizing and network optimization.
  • Provide a “how to” framework for their application.
  • Understand the impacts of network design on meeting the customer service objectives.
  • Explore the pros & cons of different network models.
  • Discuss successful examples of effectively designed networks.
  • Identify opportunities for participants to apply the knowledge they have gained in the course within their organizations.

Learning Outcomes:

  • Understand how reducing the costs in a given network depending on the constraints placed on the network, can provide companies with expected savings over their supply chain networks in the range of 5 -15%
  • Learn how improving your customer service offering by better locating facilities and inventory across the network, companies can expect to see improvements in both their customer service levels and against their market service offering
  • Learn how improving your customer service offering by better locating facilities and inventory across the network, companies can expect to see improvements in both their customer service levels and against their market service offering
  • Ensure your supply chain network meets your strategic requirements for a given time horizon and set of assumptions
  • Learn how to identify the risks associated with the implementation of a supply chain strategy and increase stakeholder confidence in the solution
  • Undertake a “whole of supply chain” network optimization to ensure strategic initiatives are met at the lowest possible cost.
  • Improve your supply chain’s operational effectiveness and responsiveness


Workshop Outline:

1. Network Design - Fundamentals:

  • Introduction to Supply Chain Network Design
  • Understanding Trade-Offs in Supply Chain
  • Factors Affecting Supply Chain Network Design
  • Understanding and Evaluating Supply Chain Design Options
  • Case Study: The Evolution of Amazon's Distribution Network

2.Network Modeling - Fundamentals:
  • Introduction to Supply Chain Modeling
  • Introduction to Optimization Modeling
  • Building & Solving a Basic Supply Chain Model in Excel Solver
  • Calculating Distance between two Locations
3.Network Modeling - Detailing:
  • Facility Location
  • Capacity Allocation
  • Supply & Demand Allocation
  • Determining Optimal Number of Facilities
  • Transportation Decisions in Network Design
4. Advanced Modeling Strategies:
  • Applying 80/20 Rule in Modeling
  • Aggregation in Modeling
5.Conclusion:
  • Challenges associated with Network Design Study
  • Supply Chain Network Optimization Tools
  • Supply Chain Network Design Terminologies

Who Should Attend


  • Demand Planners
  • Supply Planners
  • Production Planners
  • Warehouse Managers
  • Inventory Managers
  • Distribution Managers
  • Logistics Managers,
  • Supply Chain Managers
  • Procurement /Purchasing /Sourcing Heads
  • Financial Controllers
  • General Manager Operations
  • Chief Executive Officers
  • And those who would like to enhance their knowledge

Registration Details

One Day Workshop Investment

(Excluding WHT & PST)

Early Bird Discount till 5th March 2021.

Rs. 19,900 +taxes

Final Fee:

Rs. 24,900/- + Taxes per participant

(Every 4th Participant from the same organization or group is FREE)

(Including Lunch & Refreshment, Certificate, Course Material & Group Photo).

For Registration(s), send your nomination(s) at:
  • support@businesspartnerz.com
  • nayyar.abbas@businesspartnerz.com
  • m.zubair@businesspartnerz.com
  • asra.khalid@businesspartnerz.com
For further information, Please contact:
  • Muhammad S. Zubair: +92 (300) 0645014
  • Nayyar Abbass: +92 (300) 0645013
  • Asra Khalid: +92 (300) 0645012
  • Office: +92- (021) 34320226, +92- (021) 34320283

Please complete your details below to enroll now!

Fields marked with an asterisk (*) must be filled in.